5 Iconic Indian Cricketers and Their Influential Brand Endorsements
Published on July 25, 2023
Cricket is a cherished sport in India, and its cricketers have attained celebrity status. These legendary players have not only made a mark in the world of sports but also in the advertising industry.
Through their diverse endorsements, they have become household names, creating a significant impact on the Indian market. In this article, we will explore the top five iconic Indian cricketers and the brands they promote, shedding light on their net worth and the popularity of their endorsements.
- Mahendra Singh Dhoni
Fondly known as Captain Cool, Mahendra Singh Dhoni is a revered figure in Indian cricket. His popularity soared after the release of the film "MS Dhoni: The Untold Story." With a net worth of Rs. 767 crores, he stands as one of the wealthiest cricketers globally.
Dhoni endorses a range of well-known brands, including Snickers, Dream11, IndigoPaints, PokersIndia, Netmeds, Redbus, Samsung Group, Sumadhra Group, Cars24, and Indian Terrain. His credibility and trustworthiness have played a significant role in elevating the sales and reputation of these brands in the competitive market.
- Rohit Sharma
As the vice-captain of the Indian cricket team and the IPL team Mumbai Indians' skipper, Rohit Sharma commands immense support from fans. With an estimated net worth of nearly INR 150 crore, he is among the top earners from endorsements. Some of the leading brands associated with Rohit Sharma include Glenmark Pharma, Noise, IIFL Finance, Adidas, and Oakley. His influence on the audience has contributed to the growth and success of these brands.
- Virat Kohli
Cricketer Virat Kohli is a true icon, not only in India but also on a global scale. Touted as the highest-paid individual in India, Kohli's net worth stands at a staggering 638 crores rupees. His association with numerous brands as their ambassador, charging between 1 crore to 5 crores for endorsements, has been instrumental in his financial success. Some of the well-known brands endorsed by Virat Kohli include Manyavar, Wrogn, Audi, Puma, Great Learning, Too Yumm, Boost, Tissot, MRF Tyres, and Google Duo.
- Hardik Pandya:
Known for his exceptional skills on the field, Hardik Pandya is one of the highest-paid players in the Indian cricket team. With a net worth of 37 crores rupees, his endorsements alone amount to Rs. 7 crores. Brands like Monster Energy, BOAt, Gillette, and Oppo have found a valuable ambassador in Hardik Pandya. His endorsement deals have strengthened the market presence of these brands and contributed to their growth.
- Shikhar Dhawan
A prominent member of the Indian cricket team, Shikhar Dhawan has achieved both fame and fortune. With a net worth of Rs. 96 billion, he has endorsed various businesses, including Jio, Dream11, Nerolac Paints, BOAt, and Mutual Funds. Shikhar Dhawan's lucrative sponsorships have bolstered these brands' reputation and popularity in the competitive market.
Indian cricketers have become synonymous with influential brand endorsements, making them sought-after figures in the advertising industry. Their credibility, popularity, and mass appeal have helped elevate the brands they promote, significantly impacting the Indian market.
As cricket continues to reign supreme in India, these legendary players will continue to hold a special place in the hearts of their fans and the brands they endorse.